A growing number of employees and businesses are realizing that it’s more economically feasible, more lucrative and more appropriate for work-life balance to embrace the digital-nomad lifestyle.
Upwork, a marketplace for online work, reports both an increase in the remote workforce and more acceptance of the practice in general, especially among younger generations. Particularly in the U.S., where jobs don’t always come with guaranteed benefits, the incentive to grind through a typical 9-to-5 in the office just isn’t there for many people.
Hotels are starting to cater to the lifestyle of digital nomads, with the Marriott brand leading the way.
Marriott embraces remote workers
Seeing an opportunity to serve as a host to remote workers and a catalyst for networking, Marriott has allocated two brands to market to Gen Z and millennial workers: Sheraton and Moxy. Each offers work spaces suitable to digital nomads.
Sheraton, a household name that used to exist under the Starwood brand, can perhaps be viewed as the older sibling of the two. The goal with Sheraton is to use the open, common spaces in the lobby to provide an incentive for remote workers to get out of their rooms and get work done using large community tables.
Moxy, on the other hand, caters to the young and wild at heart — the type of people that know they need to earn money somehow, but they’re not too worried about it. To paint a picture, these are probably the ones using ghost-writers for their Instagram captions, the app developers who need to find a decent marketing team, freelance bloggers looking for pitch ideas, and honest-to-goodness team collaborators bursting with enthusiasm.
The spaces at Moxy properties are similar to the ones at Sheraton, but they get turned into trendy hang-out spaces once the sun goes down.
Why hotels are jumping on the coworking bandwagon
Why would hotels try to capitalize on this? One possible reason is the social aspect of remote working. With a freelance job, you don’t get the social interaction of a workspace that comes with working at a physical location. With that, some freelance workers end up opting for hostels (at least some of the time) in order to meet people and collaborate.
Otherwise, they sign up for memberships at designated coworking spaces and can network there. But what if there isn’t a convenient coworking space around? What would entice a freelance worker to stay at a Sheraton or Moxy property? Perhaps it’s due to the ease, cost-inclusiveness and social benefits of having a designated coworking space right there in your hotel. I would book a room based on that, and I know plenty of folks who would too.
Accessing coworking spaces with the The Business Platinum® Card from American Express
If you’re a remote worker interested in checking out stand-alone coworking spaces worldwide, consider applying for the The Business Platinum® Card from American Express. Not only is the $595 annual fee offset by the opportunity to earn 5x points on travel, $200 in airline fee credits and lounge access. This card also currently comes with a year-long membership to WeWork, which lends access to more than 300 coworking spaces around the world. The WeWork promotion ends Dec. 31, 2019. Terms apply.
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